“Builds Advanced Math Thinking Skills
Logical Journey of the Zoombinis”
Broderbund needed help in a variety of ways.
First, they wanted me to help them name this math skills game aimed at 8-12 year olds.
Next, they asked me to write the package copy to entice parents — and their kids — to buy this game while shopping in the retail channel.
I was successful in both of these tasks.
The game was a 1997 Codie Excellence In Software Award Winner for Best Home Education Software for Pre-Teens.
Read the package copy. Download the front and back panels.
The post Broderbund Logical Journey of the Zoombinis :: Game Naming & Package Copy appeared first on Freelance Copywriting | Zeimer's Advertising Shoppe.